After Sales Service In Consumer Durable Goods: How Truly ...
Man of the year” (2009) in which an employee of the internet (mouthshut.com etc.) are in abundance. the consumer durable manufacturers attempt to drive – 12 years for anAC or refrigerator without prefer to buy best brand at cheapest price, generally and unconscious comparisons between ... Get Document
CASE 14 Marketing Microwave Ovens To A New Market Segment
A second television or a bigger refrigerator. The middle- Julie Sahni, the nation’s best known authority on Indian cooking, has turned her attention to ments about one brand of microwave oven, visit www.mouthshut ... Doc Viewer